Dear Authors, Reviewers, and Readers,

Greetings! I'm pleased to announce AJSS's remarkable achievement—a secure spot in the Higher Education Commission (HEC) Journal Recognition System's esteemed Y-Category for two consecutive years. This underscores our commitment to high-quality research and adherence to ethical standards set by HEC Pakistan and the Committee on Publication Ethics (COPE).

Looking ahead, our goal is to elevate AJSS standards further, emphasizing excellence by achieving indexing in the national-level HEC X Category. Additionally, we aim for international recognition through indexing in the Directory of Open Access Journals (DOAJ) and SCOPUS to enhance global visibility.

Aligned with our vision, AJSS, presented by the Faculty of Social Sciences, strives to be a renowned global platform for groundbreaking research in social sciences. Focused on Management Sciences, Economics, Psychology, International Relations, and Mass Communication, AJSS invites researchers to contribute original work. Our unwavering commitment to a robust double-blind peer-review process ensures the publication of scholarly articles rooted in strong theoretical and methodological foundations. AJSS maintains quality standards with bi-annual publication.

We sincerely thank contributors, reviewers, and readers for their unwavering support. Let's collectively foster a dynamic academic community and substantially contribute to social sciences' progress.

Thank you for being part of the AJSS journey.

Best,

Dr. Muhammad Umair Javaid
Editor-in-Chief
Academic Journal of Social Sciences (AJSS)
Faculty of Social Sciences
Lahore Garrison University